Socialmedia-landschap 2014

In mei 2014 publiceerde Frédéric Cavazza zijn nieuwe social media landscape, dit keer over 2014. Ik gebruik zijn diagram vaak in workshops, omdat het een goed inzicht geeft in de wirwar van social media.

 

social-media-landscape-2014

 

Zijn toelichting op zijn website is de moeite van het lezen waard. Hij signaleert dat social media en het ‘web’ nu één zijn, dat Facebook, Twitter en Google+ nog steeds de grootste zijn, maar dat de apps zoals Whatsapp of Line nu de spotlights delen.

Hij schrijft ook “Usages are not cyclical anymore but linear, since less and less users are interested in publishing, all they are looking for are snackable content to share in order to start quick conversations and social interactions. Yes, you can still publish and grow your network, but it seems to be less of importance, since everything is now public (did you personally meet all your Facebook “friends” or Twitter followers?).”

Vrij vertaald: Gebruikers zijn niet meer zo geïnteresseerd in publicaties, maar zoeken hapklare inhoud om snelle conversaties en sociale interacties te hebben. Ze komen niet meer terug, maar hoppen van het een naar het ander.

Een grote wijziging vergeleken met zijn vorige diagrammen is de onderste helft. Hier laat hij niet de social media zien, maar de eigenaren. Ze komen van media, commercie of technologie en hebben veel honger en ‘deep pockets’!

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Mijn gratis socialmediatips lezen? Schrijf je hieronder in.

Traditional online players investing in social platforms in order to find new growth / reach channels. These big players are coming from media (AOLYahoo!,GlamMediaWebedia), commerce (AmazonAlibabaRakuten) or technology (Google etTencent), and they have a strong appetite and deep pockets. – See more at: http://www.fredcavazza.net/2014/05/22/social-media-landscape-2014/#sthash.QeWM8chE.dpuf
Usages are not cyclical anymore but linear, since less and less users are interested in publishing, all they are looking for are snackable content to share in order to start quick conversations and social interactions. Yes, you can still publish and grow your network, but it seems to be less of importance, since everything is now public (did you personally meet all your Facebook “friends” or Twitter followers?). – See more at: http://www.fredcavazza.net/2014/05/22/social-media-landscape-2014/#sthash.QeWM8chE.dpuf
Usages are not cyclical anymore but linear, since less and less users are interested in publishing, all they are looking for are snackable content to share in order to start quick conversations and social interactions. Yes, you can still publish and grow your network, but it seems to be less of importance, since everything is now public (did you personally meet all your Facebook “friends” or Twitter followers?). – See more at: http://www.fredcavazza.net/2014/05/22/social-media-landscape-2014/#sthash.QeWM8chE.dpuf
Usages are not cyclical anymore but linear, since less and less users are interested in publishing, all they are looking for are snackable content to share in order to start quick conversations and social interactions. Yes, you can still publish and grow your network, but it seems to be less of importance, since everything is now public (did you personally meet all your Facebook “friends” or Twitter followers?). – See more at: http://www.fredcavazza.net/2014/05/22/social-media-landscape-2014/#sthash.QeWM8chE.dpuf
Usages are not cyclical anymore but linear, since less and less users are interested in publishing, all they are looking for are snackable content to share in order to start quick conversations and social interactions. Yes, you can still publish and grow your network, but it seems to be less of importance, since everything is now public (did you personally meet all your Facebook “friends” or Twitter followers?). – See more at: http://www.fredcavazza.net/2014/05/22/social-media-landscape-2014/#sthash.QeWM8chE.dpuf

Laat wat van je horen

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